Some of the sophisticated scammers send cheap presents such as flowers or candy [from stolen credit cards] to capture the hearts of lonely women. They either advise that their employer pays them with Money Orders and they can't cash them in Nigeria or are having trouble cashing them.
The reasons for needing the money will sound plausible.
Regardless of the series of mishaps, the end result is the same - the cyber soul mate is asked to send money!
They ask if their soul mate can re-ship them to Nigeria.
Or the alternative is to say their wallet has been stolen, hotel owner holding their passport, custom officials need to be bribed, new plane tickets are needed, they have been victimized and put in jail and need money to bribe their way out, or they need money for an operation etc.
Often the scammers use attractive female photo profiles because lots of men will respond to an attractive woman's personal ad based on the photo alone.